BRING OUT YOUR

VALUE & VISION

FIND your value, cast your vision, and connect with THE WAITING WORLD

find your value

I help individuals step through change into a life that reflects and supports their true power and purpose.

cast your vision

I help entrepreneurs communicate their business value through comprehensive brand messaging and identity.

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“This document has helped me stay aligned with my goals and vision, and has given me more confidence in every collaboration. I highly recommend Ev to anyone looking for clarity and cohesion in their branding."

- Nat, Small Business Owner, Brooklyn, NY

I’m Evan Lange, a brand consultant for ambitious entrepreneurs like you—driven by big ideas and even bigger dreams. But having the vision to build something great is only part of the journey.

What you need is the ability to connect—resonating with your audience and communicating your vision clearly. I help you craft a brand around your idea that people see, want, and truly understand.

The strategies in my process have guided big corporations as they shape their vision through growth and change. But I focus exclusively on small business owners—because you deserve the same tools. You actually need a deeper set of techniques, better suited for solo entrepreneurs. Through this process, what emerges is a guide – a strategic manual for your vision – that helps you, as a business, know your worth, speak your value, and deeply engage with your audience as you move through periods of growth.

whO i WORK WITH

  • You've got a raw, unique, wild idea, and can see the horizon better than the path in front of you. Where and how will people get what you've got?

  • The brand is you and the specialized services you provide. You can do most of this on your own, but talented collaborators and colleagues are going to help you on the edges.

  • The product is your practice. You fit into your field, but how will you stand out in the crowd? You've got something special - let's bring it out.

  • You and maybe your buddy are early in the dream. It's a magical time of possibilities and grand destinations. But as you expand, how are you going to convey what's in your head when the garage gets more crowded?

  • The product is your personality, your perspective, your unique delivery. You're going to amass a small team to be on your side and carry your vision.

WHAT ENTREPRENEURS ARE SAYING

“My Brand Guide allows me to quickly and effectively express what Uncle Nat’s stands for, without having to reconstruct the heart of my business every time someone asks. It has been invaluable in communicating the mission, voice, and culture of my business to creatives like designers and web developers, as well as to marketing agencies and contractors.”

“Evan is a gifted brand strategist who has supported me in clearly defining who I am, what my value is to others and who is my specific target audience. He is brilliant in helping his clients see a bigger possibility of who they are and what they can create and is gifted in creating unique image. “

“Evan has consistently helped me expand my vision of possibilities from strategy to synergy. I continue to consult with Evan knowing that he has integrated authenticity, healthy responsibility, generous listening and agreement keeping with his unique genius.”

“I have Evan to thank for completely upping my image both within my own circle of wedding professionals as well as to potential clients. His depth of creativity is astounding and it is near impossible to find someone as creative as he is. I would highly recommend Evan to anyone looking to focus their brand and elevate their company to the next level.

“Evan is a brand expert - from conception to products, while helping ensure your brand is really you. I've gotten great feedback from people on everything that Evan has done for me.”

Evan gracefully walked me through the process of establishing my brand and marketing myself. More importantly, Evan was extremely trustworthy as I made the transition from corporate executive to entrepreneur. His uncanny ability to capture my brand is amazing. I rely on Evan as I continue to grow my business.

clear value,
clear vision

Through my process you craft a clear vision for your brand and clarify each step from now, to launch, and beyond.

Don’t settle for a hollow brand; you deserve a business that connects deeply with you and your customers.

Together we craft the brand guide that authentically captures the essence of your mission, your principles, and intentions for success.

Use this powerful document to align all collaborators, ensuring a unified vision throughout your growing organization

When challenges arise, return to your guide to remind yourself and your team of your core values and best practices.

To find out if I can help you get there, I offer a complimentary, 30-minute chat. Schedule one today.

You need clarity
more than a logo

From my experience on both sides of the design process, one thing is clear: without a well-defined vision, it’s hard to know what you like—whether it's for a logo, packaging, or anything else. A smooth, enjoyable, and even rewarding design process depends on this clarity. That's where this document comes in. It’s the kind of resource that creatives rarely receive, but always greatly appreciate.

Think of it like trying to design packaging before you even know what the product is. Design follows a certain order, and it’s the same with your brand’s visual identity. Every creative professional wants to align their work with your vision. You’ll want them to explain their design choices, and they’ll need you to be actively involved in shaping the final outcome. Crafting something that matches your vision with the right colors and imagery takes time, collaboration, and careful thought. The brand guide speeds up the process and improves the quality of design deliverables.

After experiencing the frustration of working with clients who had unclear visions, and at times having unclear ideas myself, I developed this process. While enhancing your agency and creativity, it shifts much of the decision-making into a shared document that both you and your designer can refer to throughout the project. For the designer, this brings clarity and ease to the creative journey. For you, it’s like stepping into the role of a skilled art director—equipped with the tools to guide the process effectively.

what you get from the process

  • Align everyone who will bring your brand into the world with the same clear, strategic vision.

  • Know the key value and principles that are the backbone of your business

  • Connect your brand with the people who’ve always needed what you offer. They'll know you and you'll know them.

  • Feel confident in making strategic creative decisions that keep your brand aligned with your vision

  • Show up as the solution in your market with visible purpose and differentiation

  • Become fluent in your brand promise and fill the gap in your market